Timeline


March 2, 1994
United dedicates its new maintenance facility in Indianapolis, Ind.

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July 12, 1994
*  UAL Corporation shareholders
approve the Employee Stock
Ownership Plan, creating the largest majority employee-owned corporation in the world.
*  Gerald Greenwald is elected chairman and CEO of UAL Corporation and United.
*  John Edwardson is elected president of United Airlines.
*  In a United "first," employees' directors are elected to the UAL board of directors-Harlow B. Osteboe for employees represented by the Air Line Pilots Association, John Peterpaul for employees represented by the Association of Machinists, and Joseph Vittoria for salaried and management employees.

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July-Dec.1994
A new corporate culture takes shape as United establishes a mission statement, corporate values and cross-functional employee teams to study important company issues.

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Aug 18, 1994
Chicago's new sports stadium, "United Center," is dedicated.
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Oct. 1, 1994
United launches its low-cost, no-frills "Shuttle by United" service on the U.S. West Coast.

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Nov. 1, 1994
United launches E-TicketSM on Shuttle by United routes.





Jan. 1995
London employees become United's first international employee owners through an employee stock ownership program. By year end, employees in Japan, New Zealand, Singapore and Vancouver also become owners.

April 4, 1995
UAL Services is established as a division of United to sell the company's non-transport services to other carriers.







June 7, 1995
United introduces the industry's first Boeing 777 service on its Washington, D.C.-London route.

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Sept. 1995
United inaugurates nonstop Chicago-London service and expands E-TicketSM throughout the United States.

Dec. 15, 1995
New Delhi, India, joins United's international route system as the company launches its "'Round the World" service.

Dec. 31, 1995
United concludes its most profitable year ever as it reports $662 million in net profits from continuing operations.

Jan.- Nov. 1996
Employees in Argentina, Australia, El Salvador, France, Germany, Hong Kong, Mexico, Taiwan, Thailand, the Netherlands, the Philippines and Venezuela become United owners.

March 1, 1996
United announces 4-for-1 stock split.

June 15, 1996
United launches longest commercial route in its history with the start of seasonal Chicago-Hong Kong nonstop service.

Aug. 22, 1996
United announces order for 24 Airbus A319 aircraft.

Oct. 21, 1996
United selects Fallon McElligott Company and Young - Rubicam as its new advertising agencies, ending the airline's 30-year exclusive arrangement with the Leo Burnett agency.

Oct. 31, 1996
United expands Shuttle by United service to six Western U.S. cities, to be followed in early 1997 with expansion to Denver.

Dec. 31, 1996
United closes its second consecutive record-setting year, with fully distributed net earnings surpassing one billion dollars. The Worldwide Cargo Division posts record annual revenue of $772.5 million, maintaining United's position as the largest U.S. passenger/freight carrier.

Jan.-April 1997
Employees in Belgium, Brazil and Peru become United owners through an employee stock ownership program.







March 3, 1997
United enters the international freighter market, dedicating two DC-10-30F aircraft to all-cargo operations between the United States and Pacific Rim.

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May 13, 1997
United voices support for continued deregulation of U.S. airlines before U.S. Senate Committee studying possible re-regulation.







May 14, 1997
United partners with Air Canada, Lufthansa, SAS and Thai Airways to create "Star Alliance: the airline network for Earth." Varig is added on Oct. 26, 1997.

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May 20, 1997
U.S. President Bill Clinton names Jerry Greenwald chairman of the "National Welfare to Work Partnership", making United a leader in the effort to move people off welfare and into jobs.

May 22, 1997
United discontinues its "Friendly Skies" slogan introduced in 1965 and launches a new ad campaign called "Rising." The campaign focuses on the company's new Customer Satisfaction Philosophy (CSP), which will become the basis for all of its actions in the future.

July 1, 1997
United becomes the first U.S. carrier to take delivery of the Airbus A319 and, days later, orders eight Boeing 767-300s to help modernize its fleet.

Oct. 1, 1997
United expands E-TicketSM to travel between the United States and United Kingdom, the company's first international use of electronic ticketing.

Oct. 17, 1997
Deval L. Patrick is named as the new salaried/management employee director on the UAL board, replacing Joseph Vittoria.

Nov. 18, 1997
Pilots ratify an agreement allowing United Express, United's feeder partners, to operate jet aircraft with 50 seats or less. Previously, the pilots' contract restricted United Express to operating only smaller, turboprop aircraft, while other feeder or regional airlines were offering jet service.

Dec. 31, 1997
United posts its third consecutive year of record earnings, with fully distributed net earnings of $1.32 billion. The Worldwide Cargo Division also achieves a new record: $892 million in annual revenue.

Jan. 30, 1998
New U.S.-Japan air services agreement signed. Within months, United increases service between Chicago and both Tokyo and Osaka.

Feb. 25, 1998
United announces new image with an updated logo and new names for classes of service: United First, United Business and United Economy.

March 4, 1998
United orders 30 Airbus narrowbody growth aircraft: 20 A320s and 10 A319s for delivery starting in 2000.

Apr. 15, 1998
United orders 23 Boeing widebody growth aircraft: one B747-400, 16 B777-200s and six B767-300s, for delivery starting in 1999.

Apr. 30, 1998
United and Delta announce tentative seven-year global alliance, featuring codesharing and reciprocal frequent flier programs.

May 14, 1998
On the first anniversary of Star Alliance, United announces that Air New Zealand and Ansett will join it in 1999.

May 20, 1998
To expand its presence on the Internet, United invests in the Internet Travel Network.

July 17, 1998
Customer Service and Reservations employees vote for representation by the International Association of Machinists (IAM).

July 31, 1998
United orders 12 Airbus A320s and 10 A319s for delivery beginning in 2000 to simplify its fleet plan and carry out its strategic plan.

Sept. 18, 1998
President and Chief Operating Officer John Edwardson resigns due to lack of support from IAM and ALPA leaders for him to succeed Jerry Greenwald as chairman.


Sept. 22, 1998
*  Jim Goodwin is named president and chief operating officer of United.
*  United is the first airline to offer electronic ticketing on around-the-world flights.
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Dec. 31, 1998
Hampered by the effects of an economic downturn in Asia throughout the year, United's three-year streak of record fully distributed net profits comes to an end. Nevertheless, the company's strong net profits of $1.31 billion for the year were the second highest in the 20 years since deregulation.





Feb. 25, 1999
United announces the coordinated branding of its products and services.

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March 3, 1999
United announces plans to build new World Headquarters at Chicago's O'Hare International Airport in the next two to three years.







March 5, 1999
United becomes first U.S. airline to offer to customers in first class a seat that converts to a bed, the United First SuitesSM.

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March 25, 1999
The UAL board elects Jim Goodwin to succeed Jerry Greenwald as chairman and chief executive officer in July.

March 28, 1999
Ansett Australia and Air New Zealand join Star Alliance, bringing to eight the number of member airlines.

April 4, 1999
* United suspends service to Delhi, India, from both London and Hong Kong. The flights were a key link in the company's 'Round the World service, inaugurated in December 1995. The company planned to begin service between Chicago and Delhi in October, but dropped those plans in June.
* Following a new aviation agreement between the U.S. and China, United announces it will seek authorization to offer non-stop service between San Francisco and Shanghai.








April 23, 1999
United introduces "Mobile Chariots" to improve customer service.

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April 26, 1999
Los Angeles joins the ranks of United's hub stations, which also include Chicago O'Hare, Denver, San Francisco, Tokyo Narita and Washington Dulles.

May, 1999
In May, for the first time since United launched its E-TicketSM service in 1994, more customers travel on electronic tickets than paper tickets.

May 4, 1999
United opens a cargo consolidation center in Dallas/Fort Worth, Texas, offering dedicated trucking service between its airport cargo locations in Oklahoma and Texas. The company's first such center opened in Charlotte, N.C. in 1997.

May 13, 1999
United expands its "Believers" project to Los Angeles by offering to mentor an entire class of third-graders throughout high school and provide financial assistance for their college education.

May 19, 1999
Former U.S. Secretary of Energy Hazel O'Leary joins the UAL board of directors as Duane Fitzgerald retires.

May 27, 1999
United's public contact employees ratify their first contract since voting in July 1998 for representation by the International Association of Machinists (IAM).

June 1, 1999
United expands its electronic ticketing service to Latin America.

June 17, 1999
In response to customer complaints, U.S. Air Transport Association develops a customer service improvement plan for U.S. carriers, effective Dec. 15. United dubs its version "Our United Commitment"SM.

June 28, 1999
Chairman-elect Jim Goodwin names his new senior leadership team: President Rono Dutta, Executive Vice President and Chief Operating Officer Andy Studdert, Executive Vice President and Chief Financial Officer Doug Hacker and Senior Vice President-People Bill Hobgood.

July 8, 1999
United and Star Alliance announce Mexicana Airlines will join the alliance in 2000.

July 13, 1999
Jerry Greenwald retires. New Chairman and Chief Executive Officer Jim Goodwin, President Rono Dutta and the rest of the new leadership team take on their new duties.

July 20, 1999
United and Internet retailer Buy.com sign agreement to create a new web site, BuyTravel.com. Beginning in late 1999, the site will sell travel on all major airlines, as well as hotel accommodations, car rentals and cruises.

July 30, 1999
United becomes the first U.S. airline to offer domestic partner benefits to employees and retirees worldwide.

Aug. 5, 1999
United announces "Economy Plus"SM, removing one row of seats from United Economy, to provide rows with additional legroom for its most frequent fliers. Two B757s debut "Economy Plus" at month end.

Aug. 9, 1999
Fortune magazine names United one of the 10 best stocks for long-term investment.

Aug. 12, 1999
A fire at World Headquarters does not impact operations, but forces relocation of many employees to other Chicago-area sites, some for months.

Sept. 22, 1999
United and Star Alliance announce that Austrian Airlines and partners Lauda Air and Tyrolean Airways will join the alliance in 2000, and on Oct. 31 announce the same for Singapore Airlines.

Sept. 28, 1999
United installs its first defibrillator on a Boeing 747 to help passengers who suffer heart failure in flight. The entire fleet is to be equipped by March 2000.

Oct. 19, 1999
UAL Corporation and Deutsche Lufthansa AG pledge up to $730 million Canadian dollars to Air Canada to solidify Air Canada's place in Star Alliance. A group of investors that includes American Airlines had offered to buy the carrier, merge it with Canadian Airlines and make it part of the Oneworld airline alliance anchored by American.

Oct. 31, 1999
* United launches United First SuiteSM across the Pacific, after introducing it across Atlantic in March. All Nippon Airways (ANA) becomes the ninth member of Star Alliance
* United inaugurates Boeing 777 ETOPS (Extended Range Twin-Engine Operation) operations across the Pacific with the launch of nonstop service between Seattle and Narita.
* United inaugurates service to the U.S. Virgin Islands, with weekend-only year-round service between Chicago and St. Thomas and between Washington Dulles, San Juan and St. Thomas.

Nov. 1, 1999
UAL Corporation. announces plans to start a common stock dividend program in 2000, if approved by stockholders, allowing ESOP participants to receive a cash dividend instead of having their dividends reinvested into UAL stock.

Nov. 2, 1999
United announces it will launch daily nonstop service between San Francisco and Beijing in June 2000, and between Chicago and Shanghai in April 2001.

Nov. 9, 1999
United announces plans to participate in the first multi-airline travel web site -- with Delta, Northwest and Continental -- in the first half of 2000.

Nov. 17, 1999
With the addition of Brazil, United now offers E-TicketSM service in every market it serves.

Nov. 18, 1999
United announces its participation in priceline.com, an Internet company offering name-your-own-price deals on leisure air travel, hotel accommodations, cars and home equity loans.

Dec. 4, 1999
United becomes the first airline to offer daily nonstop service between Los Angeles and Melbourne, Australia.

Dec. 15, 1999
United launches "Our United Commitment"SM, dedicated to improving customer service.






Dec. 31, 1999
United and its employees help Habitat for Humanity fight against homelessness.

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Era 1 (1910-1925)

Era 6 (1959-1969)

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Era 7 (1970-1989)

Era 3 (1934-1940)

Era 8 (1990-1993)

Era 4 (1941-1945)

Era 10 (2000-...)

Era 5 (1946-1958)

 


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